Brands built to grow
with people in mind.

I help mission-driven companies turn chaos into clarity with scalable brand systems, visuals with personality, and websites that breathe life into brand objectives.

Case Studies

Learn how I've helped clients overcome brand challenges and achieve wins in their respective fields.

The Fresh Perspective Group

A complete brand system that empowers TFPG to deliver innovative tech solutions for nonprofits — with optimism, irreverence, and a human touch.

Absolute Software

Helping cybersecurity tech innovator Absolute enhance their brand presence, showcase their product portfolio and win over investors.

Couver Financial

Creating a modern, functional brand to help Couver make their mark in the fintech world, while building trust with their international audience.
Project Image
Project Image
Project Image
Heather Ballachey
Marketer at Change Bomb and Marketing Advisor for The Fresh Perspectives Group Rebrand
David Crompton
Creative Leader at David Crompton Creative Consulting and Creative Director for Absolute's rebrand project

You're not just buying a logo.

You're investing in clarity, brand confidence, and human-centred design systems that scale as you grow.

I help you solve real marketing challenges, cut through the noise in your market, and build a brand that actually supports your goals and purpose.

I’ll be honest about what strategies I think are worth your energy, provide supportive training for you and your team, and deliver systems that make your internal teams go “whoa — how were we managing without this before?"
Human-Centered Design
I believe in people-first design strategies (no cookie-cutter templates or AI prompts).
Scalable Brand Systems
I develop smart brands that evolve to support new products, new platforms, and new hires.
Training & Transparency
I'll help your teams feel confident to run with what we build — so you can stay independent and agile.
Seriously Good Design (Unserious Designer)
Collaboration and training work even better when we can share a few laughs along the way.

Every client's journey is unique, so I offer three easy ways to get started.

Choose from a set of structured paths depending on your goals, budget, and internal team needs — then add and customize as needed to build your perfect brand solution.

Brand Foundation
Perfect for startups, small teams and brand redesigns.
Scalable Design System
Ideal for businesses that are ready for growth,
expanding operations or seeking investment. 
Brand + Web Ecosystem
Tailored for marketing managers and in-house teams who need a consistent brand experience across many print and digital touchpoints.

You don’t have to have it all figured out yet!

Let’s schedule some time to chat about your business, your marketing resources, and your goals. I’ll work with you to create the right design strategy to strengthen and evolve your brand.